About the brand

True Colours was founded in Manchester in the summer of 2025.

Created for football fans who train hard, live loyal, and don’t need to shout about who they support. The idea was simple: performance gym wear inspired by matchday identity — without club badges, without noise, and without copying anyone else’s shirt.

Every piece is designed to be worn in the gym, on rest days, or on matchday itself. Subtle colour cues replace logos. Meaning replaces branding.

No hype. No trends.

Just discipline, loyalty, and your true colours